"Original technology pays" is a VDMA campaign with which the association and its members hope to encourage potential customers to invest in original technology.
The VDMA developed the campaign to highlight the advantages offered by original machines, thus supporting existing customers in their purchase decision and winning over potential customers. The campaign focusses on five main arguments in favour of original machines: quality, innovation, efficiency, experience and safety. In a sector as dependent on technology as mechanical and plant engineering, protecting intellectual property rights is of vital importance. It is only when companies are rewarded for the investments made in innovations that a fertile economic basis for inventions can be created.
If you would like to find out more about this campaign, visit the VDMA's website: